San Franciscos housing market is so dire that tech workers are spending over $2,000 a month to re

July 2024 · 11 minute read
2019-07-22T19:44:49Z

Chris Prinz, 23, recently moved to San Francisco from Houston, Texas, to take a job as a data scientist.

Katie Canales/Business Insider

Between accepting the job and his start date, Prinz had about three weeks to scour Bay Area housing options and transplant his life from Texas to California.

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He stumbled upon a co-living company called Bungalow. Among the options listed through it, he zeroed in on a $1,750 room in a furnished five-bedroom, two-bathroom Victorian home in San Francisco's Mission neighborhood.

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"From all the horror stories I've heard, this is really affordable for what we're getting," Prinz said.

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Prinz's new-to-him Mission home is one of 10 Bungalow properties scattered throughout San Francisco. The company has been operating in neighboring areas like Oakland for quite some time, as well as in other major US cities like New York and Los Angeles.

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But the co-living company just launched in San Francisco, a city racked by overpopulation, an ever-growing tech boom, a cavernous wealth divide, and a worsening housing shortage.

Employees take a break from work in San Francisco, California. Katie Canales/Business Insider

Source: TechCrunch

And though co-living is hardly a new concept in San Francisco, there is something about Bungalow that makes it a harmonious match for the city.

Members of the San Francisco co-living house The Negev sit in their home on October 20, 2016. Gabrielle Lurie/Reuters

That's because Bungalow taps into the city's underutilized housing inventory.

A street is lined with homes in San Francisco's North Beach neighborhood. Katie Canales/Business Insider

The company hunts down unused single-family homes with at least three bedrooms, leases them from their owners, outfits them with modern furnishings, and then fills them with roommates for anywhere from $1,500 to $1,800 a month — at least in the Bay Area — plus a $150 monthly membership fee.

Homes stand in the city's Nob Hill neighborhood. These are not housing units associated with Bungalow. Katie Canales/Business Insider

For many, those rates may be wildly out of budget, especially for sharing your living space with more than three other people. It's a far cry from what comes to mind when you think of communal living circa the 1970s, where participants lived among tens, sometimes hundreds, of others and had very few expenses.

Members of The Farm, a financially independent and successful commune of 800, at Summertown in southwestern Tennessee, are shown in the commune's clinic in 1976. AP

Source: The Guardian

But in a city struggling to house its inhabitants, Bungalow's presence is still likely welcome — at least for those who can afford it.

San Franciscans take a load off in San Francisco's Dolores Park in the city's Mission District. Sean Gallup/Getty Images

"By moving into existing homes, we're able to bring on a lot more efficient, a lot more affordable housing inventory today" instead of limping through the usually long and arduous development process, Bungalow CEO Andrews Collins told Business Insider.

Getty Images

There are an estimated 100,000 vacant homes within the San Francisco metro area, according to a 2019 Lending Tree report.

Victorian homes with ornate detailing in San Francisco's Mission neighborhood. Katie Canales/Business Insider

Source: SF Gate

In San Francisco, the predominant inventory type that Bungalow is looking at is single-family homes, with most of them sporting the city's signature Victorian influence, Collins said.

Homes stand in the city's Nob Hill neighborhood. (Home exteriors pictured throughout this story are not housing units associated with Bungalow.) Katie Canales/Business Insider

But "they're somewhat challenging for homeowners to rent out," Collins said.

Homes in the city's Mission neighborhood. Katie Canales/Business Insider

For decades, the average family size in the US has shrunk, and San Francisco specifically has the lowest percentage of kids of any major city in the US.

A woman walks with a stroller across a pedestrian crossing, in San Francisco, California. Robert Galbraith/Reuters

Source: City Lab and The New York Times

That means that large, single-family homes sporting three to five bedrooms are largely undesirable in the bay city, Collins said.

A corner building with large bay windows in San Francisco's Nob Hill neighborhood. Katie Canales/Business Insider

And that unneeded space could come in handy, since co-living has been increasingly popular in San Francisco. Rising housing prices and a ballooning workforce requires the city to experiment with how it solves the housing shortage.

Some of the city's workforce stroll through Downtown San Francisco. Justin Sullivan/Getty Images

Source: Vox

Pratik Bhatia, age 28, is Prinz's roommate. Bhatia lived in New York for five years before moving to San Francisco for a software engineer position.

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Among the living arrangements that he was scanning in the city was a studio apartment in the Russian Hill neighborhood. Rent was $2,200.

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Bhatia told Business Insider that he pays $1,900 a month for his Bungalow home, which includes an extra monthly fee that locks him in for a six-month lease, shorter than Bungalow's standard 12-month lease.

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Both Bhatia and Prinz said their applications were approved in 24 hours, and they were able to move in within days after background checks and roommate-to-roommate interviews were completed.

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They're the only two roommates in their new home at the moment, but more will move into the other three bedrooms, some of which are on the second floor of the house.

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Besides the kitchen, there's a living room that serves as a common area. Collins said that when the company is searching for properties, communal space is a must.

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That's common in co-living in general. In many ways, co-living is a built-in way to counteract social isolation that can accompany millennial workers, especially in tech.

Katie Canales/Business Insider

Source: Vox

Bungalow has all the other features of a co-living arrangement, like Bungalow-hosted happy hours and surfing clubs, for example. And that $150 membership fee includes special events, as well as utilities, Wi-Fi, water, and a monthly cleaning service.

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Everything except the individual rooms is furnished.

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Bhatia's room didn't come with a closet, so he bought an armoire of sorts. It's still leaning against his wall, unopened.

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Like in Bhatia's room, big bay windows — a staple feature in San Francisco's architecture — line the front of Prinz's room.

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There's also a lofted bed accessible by a short ladder. Prinz said the room came with it when he moved in.

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Just five days in, Prinz already set up an art gallery wall. He said he might add some shelves beneath it. Prinz said his new home is nothing like what was available to him back in Texas.

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"I would say Austin [and] Houston housing is very luxury-apartment-based," Prinz said. "They're kind of just copy and pasted across and they all feel very similar to each other. This feels much more unique."

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Bungalow isn't the only co-living company to repurpose existing buildings. Starcity, for example, buys old hotels and retail spaces and turns them into dorm-like housing.

A resident in a Starcity property in San Francisco in 2017. Caroline Cakebread/Business Insider

Source: Business Insider

However, there are co-living companies in San Francisco that opt for new development rather than renting existing units. Starcity, for example, has plans to build some new housing from the ground up. One such property is slated to break ground in the city's SoMa neighborhood.

Google Maps/Business Insider

Source: Business Insider

But developing new buildings in San Francisco is notoriously difficult for a number of reasons — the city's zoning restrictions and land-use classifications can be roadblocks, for one.

A view of Downtown San Francisco from the city's Potrero Hill neighborhood. Katie Canales/Business Insider

Source: TechCrunch

Much of the city's housing consists of those beautiful historic Victorian homes built before 1940, and the city protects them from being torn down.

Robert Galbraith/Reuters

Source: Business Insider

And substantial say is given to individual neighborhoods, who often leap through hoops to prevent new development on their turf at all costs.

Homes line the streets of San Francisco. Katie Canales/Business Insider

Source: San Francisco Examiner and TechCrunch

But the issue isn't as simple as placing the blame on building regulations — or even the tech invasion that's befallen the city.

Employees take a breather outside their office in San Francisco. Katie Canales/Business Insider

Fernando Marti, co-director of San Francisco's Council of Community Housing Organizations, told Business Insider that San Francisco currently has 40,000 to 45,000 construction approvals, some of which have building permits that are just waiting for financing.

An apartment complex is being constructed in San Francisco's Dogpatch neighborhood. Katie Canales/Business Insider

Source: San Francisco Examiner

"In that sense, zoning and planning approvals are not the thing holding back new housing from being built," Marti said. "It's the pace of financing."

A rendering of what an apartment building currently under construction will look like in San Francisco's Dogpatch neighborhood. Katie Canales/Business Insider

Most of what is being built in San Francisco is over six stories high, Marti said. So there's a high-risk factor in investing, given the scope of these high-rise projects.

A luxury apartment complex going up in San Francisco. Katie Canales/Business Insider

And despite the city's high living costs, Marti said rents may actually be stabilizing right now, in which case investors may be holding off on investing in new projects at the moment, since they're not seeing rents going up for these luxury units.

Justin Sullivan/Getty Images

So with property development moving at a snail's pace, tapping into what already exists in the city, but isn't used, could be a clever shortcut.

Bungalow resident Prinz surveys his new room. Katie Canales/Business Insider

Marti said he considers it a victory that Bungalow is finding a way to house people, but he said there could be some concerns about the company's model.

Bungalow resident Bhatia tunes the TV in his new home to a music station. Katie Canales/Business Insider

After the home-rental platform Airbnb landed in the city, people were taking their units off the market and renting precious housing to tourists instead of locals. Similarly, homeowners could now buy up housing stock with the purpose of renting them out to Bungalow.

Bay windows can be seen in homes lining a street in San Francisco. Katie Canales/Business Insider

Source: TechCrunch

Collins said that that's actually already happening. Some of the homeowners that work with Bungalow are buying more single-family homes solely to rent out to Bungalow, though these slots are going to locals, not tourists, so it's a little different.

A single-family home in San Francisco, not one associated with Bungalow. Katie Canales/Business Insider

Marti said homeowners could also benefit from working with Bungalow. Some San Francisco property owners are "overhoused" — they're retired but haven't sold their house and are just keeping it vacant while living elsewhere.

A row of Victorian homes in the Haight Ashbury neighborhood in San Francisco, California April 16, 2015. Robert Galbraith/Reuters

So there's an incentive for the owners of those existing homes to work with Bungalow, Marti said. The co-living company helps them manage their properties, taking on the regular maintenance of them and ensuring that rent is collected each month.

Bungalow resident Prinz in his new room at his Mission home. Katie Canales/Business Insider

"Something like Bungalow gives the owner a sense of confidence that they have a more permanent renter in place," Marti said. "The owner doesn't have to deal with these roommates, they don't have to screen them. Bungalow is taking care of that."

Prinz in his Bungalow room. Katie Canales/Business Insider

So perhaps Bungalow is creating supply for workers looking for housing in San Francisco, but Maya Chupkov, communications manager at San Francisco Council of Community Housing Organizations, told Business Insider that co-living companies and other housing developers need to make sure that supply isn't just for the ultra-wealthy.

People rest in San Francisco's Dolores Park in the Mission neighborhood. Linda Wang/AP

The city thought so too in 2017 when it adopted legislation that would require new developments with 25 housing units or more to make 20% of units affordable for lower-income tenants.

The L Seven apartments in San Francisco offer affordable below-market-rate housing units in addition to their other units. Katie Canales/Business Insider

Source: SPUR

And though Collins said that following suit isn't a focus right now, he said it's not difficult to find affordable units on Bungalow in the first place. At the time of this writing, there was an $850 room in a seven-bedroom home in Cupertino, south of the city.

Bungalow

Source: Bungalow

But while that figure may be more affordable, there's a trade-off: you're sharing a home with six other people. And that $850 rate is not the norm in San Francisco, where the average rent for a one-bedroom apartment is $3,600 and the price range for luxury living sits at $3,157 to $6,812.

Luxury apartments are seen being built in San Francisco's Potrero Hill neighborhood. Katie Canales/Business Insider

Source: Business Insider and CNBC

"It's an affordable supply issue, not just a supply issue," Chupkov said.

Modern apartments line a street in San Francisco's Dogpatch neighborhood. Katie Canales/Business Insider

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