- Back in October, some genius tweeted that he found out why KFC only follows 11 people on Twitter.
- KFC follows exactly 6 people named Herb and 5 Spice Girls, aka: "11 herbs and spices."
- This week, Internet sleuth Mike Edgette received a surprise gift from KFC: a giant portrait of himself on Colonel Sanders' shoulders.
- Edgette also received 52 gift cards for KFC and a letter from the Colonel himself.
Back in October, we reported on the guy who figured out the genius hidden Easter egg on the KFC Twitter page.
Mike Edgette figured out that KFC's account only follows 11 people: 5 Spice Girls and 6 people named Herb — aka, "11 herbs and spices." The internet understandably freaked out at this discovery.
But the story gets even better. A couple of weeks after Edgette, who goes by the Twitter handle @edgette22, made his epic discovery, he was sent a special gift from KFC's marketing company: a giant portrait that features Edgette on the shoulders of Colonel Sanders, against the backdrop of a picturesque mountain range at sunset.
—Edge (@edgette22) November 4, 2017According to FoodEnvy, this (probably expensive) PR stunt was commissioned by Wieden+Kennedy, the same ad agency that brought you the fantastic "Old Spice Guy" commercials.
The portrait also came with a letter signed by Colonel Sanders himself thanking him for his "service on the front lines of the Internet," as well as 52 $5 gift cards (That's $260 worth of fried chicken, in case you were wondering)
Edgette has denied any Internet conspiracy theories that he was secretly working for the KFC PR agency, and that this was just one giant marketing campaign. As Thrillist points out, Edgette does work for a PR company called TallGrass PR, but they have nothing to do with KFC (which is represented by Edelman).
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