- Kim Kardashian West's hair is currently blonde, which means that it requires quite a bit of maintenance.
- Though Kardashian West utilizes some high-end product as well as a personal hairstylist, it turns out she has one drugstore product in her haircare arsenal.
- The star recently revealed on her app that she's "obsessed with" Finesse Restore+Strengthen Moisturizing Shampoo.
You'd probably assume that it costs a whole lot of money to maintain and care for Kim Kardashian West's ever-changing and often controversial hair, especially after going from dark brunette to icy blonde.
And while that's not incorrect, Kardashian West has been candid about using affordable products. And the star — whose will actually states that she must always have perfect hair in life or death and in sickness or health — just recently gave away the secret to her glossy locks.
Turns out that Kardashian West's shampoo of choice is shockingly budget-friendly. On her app, Kardashian West gave fans and followers a glimpse of her haircare routine, including a under $4 shampoo that she says she's "obsessed with."
—Kim Kardashian West (@KimKardashian) February 19, 2018For those who aren't subscribed to the KKW app, Kardashian West's pick is a Finesse Restore + Strengthen Moisturizing Shampoo that she's raved about for years.
"It makes your hair really shiny and soft," Kardashian wrote to her subscribers on her app. "I just feel like it cleans my hair even better than some of the more expensive brands. I even turned some of my sisters onto it, too!"
Supermodel sister Kendall Jenner gave Kardashian credit for the find in 2017.
"Kim totally turned me onto Finesse shampoo," she wrote. "I've tried everything and this just works the best for me! My hair has been through so much and hairstylists always ask how my hair stays silky — well, this is how!"
Reality TV-ready hair is apparently only one Target trip away. The shampoo, which retails for $3.69, is specifically formulated for "coarse hair" and claims to moisturize "damaged, dry" locks.
Keeping up with the Kardashians' hair isn't too hard after all.
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