These black and white clothes created a viral optical illusion that's playing tricks on people's eye

July 2024 · 2 minute read
2018-10-25T17:48:45Z

Holly McKee was shopping for a Halloween costume for her younger sister at Asda supermarket in Dundee Milton, Scotland, when she came across an optical illusion that made her do a double take.

Sandwiched between colorful aisles of clothes and accessories was a display of greyscale children's clothes so uniform that it looked like a black and white filter had been applied in reality.

"Initially I thought my eyes were going funny, which is why I needed confirmation from my sisters to know it wasn’t just me," McKee told The Sun. "I’ve never seen anything like it."

McKee first posted the photo to her Instagram story, then to Twitter, captioning it "Thought I went colour blind in Asda today."

—Holly McKee (@hollyhollsholly) October 19, 2018

People couldn't believe their eyes, either.

—lisa but a spooky enigmatic 10 year old (@roxyiguess) October 23, 2018—Bethany Ashlyn (@b_ashlynxo) October 22, 2018—Katy (@Katy_RooRoo) October 23, 2018—ѕeleɴα х cαмιlα🥀 (@lupe_2m) October 23, 2018

Some people were convinced that she edited the photo.

She went back to the store to film a video of the display to prove that it was real for her YouTube channel, The Scottish Sisters.

She had her sister stand in front of it to prove that it's real. The Scottish Sisters/YouTube

She had her sister stand in front of the clothes to prove the contrast. She also pointed out that some hangers are colored while others aren't, making for some inconsistencies in the original photo she took which people thought were signs of Photoshop.

"Okay? Sorted," she said in the video. "No editing."

Watch the full video here:

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