This private club of socially-conscious entrepreneurs bought a ski mountain in Utah for $40 million

June 2024 · 8 minute read
2018-03-23T20:46:34Z

 

On Utah's Powder Mountain, you'll find some of the world's most influential individuals on what has been dubbed "the utopia of the millennial elite."

The socially conscious entrepreneurial community Summit, founded in 2008, purchased the mountain for $40 million in 2013, adding it to its repertoire of elite meeting grounds.

The collective is known for hosting gatherings designed to cultivate the biggest and brightest ideas of the millennial generation by bringing together leaders at the forefront of their respective industries. Richard Branson and Sophia Bush count themselves among the Summit clan, and anyone wanting to join must go through an application process beforehand.

Summit, which has been described as a mix of Ted Talks and Burning Man, is taking its progressive programming to the slopes. According to a report published in The Guardian, Summit's founders envision that the mountain will bring together its community members in a more permanent settlement. 

Powder Mountain is still under construction, but these photos give us an early peek inside the Utah utopia. Take a look.

Welcome to Powder Mountain.

Living Powder Mountain

It's the largest skiable resort by acreage in the United States.

Living Powder Mountain

Source: PowderMountain.com

The closest city is Eden, Utah, at seven miles away. Salt Lake City sits 55 miles south.

Google

A close-up view from Google Maps shows the ski runs of Powder Mountain.

Google

The mountain and its ski resort remain open to the public.

Summit's co-founders enlisted the financial backing of investor friends within the collective by inviting them out to Powder Mountain for a weekend and promising them a plot of land in return, as well as their money back once the company grew successful enough.

—Ray Murphy (@HeadHunterConst) March 23, 2018

Left to right: Brett Leve, Jeff Rosenthal, Elliott Bisnow (not pictured are cofounders Ryan Begelman and Jeremy Shwartz)

Richard Branson is one investor and will have a house in the resort, according to The Guardian.

Mike Coppola/Getty Images

Source: The Guardian

Marketing executive Martin Sorrell is another.

Eamonn M. McCormack/Getty Images

Along with actress Sophie Bush, an avid skiier.

Matt Winkelmeyer/Getty Images

Source: US Weekly

Tech entrepreneur Ken Howery (left), one of the original members of the PayPal Mafia, is also a member.

Jemal Countess/Getty Images

Summit asks attendees to apply to be part of their community. The application lists qualifications for entry, including "must be on the leading edge of your field," and asks for references.

Summit

Though the accommodations on Powder Mountain are still under construction, Summit began hosting events there in 2013. They are commonly held in the yurt-style Skylodge.

Living Powder Mountain

Weekend retreats typically consist of talks, performances, and other participatory events.

Living Powder Mountain

A former US Army chief of staff made an appearance a couple of years ago as a speaker.

Above: The general at a television show screening in 2008. Brendan Hoffman/Getty Images

When there isn't a talk or event scheduled, guests can enjoy a slew of activities like snowshoeing.

Living Powder Mountain

They also have access to a ski lift and Powder Mountain's ski runs.

Living Powder Mountain

Over half of the ski runs are labelled "advanced."

Opening day! 🤙👍✊ . . #SummitPowderMountain #PowderMountain #1718Season #FirstChair

A post shared by Powder Mountain (@living.powdermountain) on Dec 24, 2017 at 8:24am PSTDec 24, 2017 at 8:24am PST

Yoga and spa sessions are also popular extracurricular options.

still buzzing from the magic of #breathwork led by @lisaluna | transformational seems too small a word for what happened 🙏🏼 thank you so much for capturing this beautiful memory @changabell

A post shared by Nina Lee Holtsberry (@laughingberries) on Jan 29, 2018 at 10:14pm PSTJan 29, 2018 at 10:14pm PST

And dinners. Lots of dinners. Summit recruits Michelin-starred chefs to cook the meals.

gathering with friends #summitmountainseries

A post shared by Summit (@summit) on Feb 28, 2016 at 3:49pm PSTFeb 28, 2016 at 3:49pm PST

Source: The Guardian

Summiters don't mess around when it comes to their dinners. A guest snapped this photo of a Wagyu beef shank — a premium meat known for its intense marbling and tenderness.

This was dinner last night. Wagyu beef shank braised for 4 hours by master chef Haru Kishi. Needed 20 bottles of burgundy to braise shank for 100 people. #summitmountainseries #makenosmallshank #summitseries #eden #powdermountain #foodie #yum #carnivore

A post shared by Cecilia Pagkalinawan (@ceciliany) on Jan 31, 2016 at 1:11pm PSTJan 31, 2016 at 1:11pm PST

Summit's Powder Mountain also offers activities suited for warmer weather.

Still time to get up and ride/hike the trails before the snow flys... try out the new connector taking you from Paper Airplane Trail to Brim Trail - photo: @paulbundy 🚴🏻⛰ . . . #SummitPowderMountain #PowderMountain #MoutainBiking #PaperAirplaneTrail #BrimTrail #GetOutandRide #GriffinLoop

A post shared by Powder Mountain (@living.powdermountain) on Oct 26, 2017 at 9:57am PDTOct 26, 2017 at 9:57am PDT

There are apparently human-sized bird nests in the trees that you can climb into, if you're into that.

@hanneswingate 's human-sized nest on @powdermountain #tbt #summitair

A post shared by Summit (@summit) on May 11, 2017 at 4:12pm PDTMay 11, 2017 at 4:12pm PDT

Guests enjoy a little après ski fun.

Tribe👌 #summit . #HEROtribe . #summitseries . #ski #apresski #🏔 #summitmountainseries

A post shared by Alissa Lentz (@alissa_inwonderland_) on Feb 25, 2018 at 1:15pm PSTFeb 25, 2018 at 1:15pm PST

Neon was a theme for this particular ski day.

Hello, weekend ✌🏻 @herobackpacks #apresski . . . . I’ve officially decided I’m spending the rest of #winter in my @tipsyelves & @moon_boot_the_original whether I’m #skiing or in #NYC thx to my fav #blogger gals @westvillagewasp & @empirestyleofmind for converting me from black on black on black to pink on pink on #crazy 😜 #fashion #ski #summit

A post shared by Alissa Lentz (@alissa_inwonderland_) on Feb 24, 2018 at 11:59am PSTFeb 24, 2018 at 11:59am PST

For those most impassioned by the Summit ethos, the company has recently begun construction on 28 houses on Powder Mountain.

Living Powder Mountain

There are 500 homes that will eventually be built.  Current rentals will remain available,and once the new houses are built and purchased, the owners will have the option to rent them out on services like Airbnb or VRBO.  

Summit is working with a roster of vetted architects who will be tasked with designing the homes. Buyers will scoop up the homesites for between $150,000 and $2 million.

Living Powder Mountain

Source: Town and Country

No home will exceed 4,500 square feet. In an interview with The Guardian, cofounder Jeff Rosenthal said, "None of the architecture should express taste or wealth."

Living Powder Mountain

Source: The Guardian

There's only one structure built and occupied so far, named Ridge Nest 13. The Guardian reported that the only completed house so far belongs to a cofounder.

Living Powder Mountain

Source: The Guardian

A look inside the now-completed Ridge Nest 13 shows a bright and airy interior.

Progress . . #SummitPowderMountain #PowderMountain #RidgeNest13 #HeritageModern #Fireplace #MountainLiving

A post shared by Powder Mountain (@living.powdermountain) on Oct 23, 2017 at 2:18pm PDTOct 23, 2017 at 2:18pm PDT

Not the worst view to have with your morning coffee.

Absolutely beautiful wood work done by the talented @waterfall_mark . . #SummitPowderMountain #PowderMountain #Handmade #Woodwork #RidgeNest13 #InteriorDesign #MountainHome

A post shared by Powder Mountain (@living.powdermountain) on Dec 27, 2017 at 2:49pm PSTDec 27, 2017 at 2:49pm PST

Someday, guests and residents will enjoy shopping and dining out at a town center called The Village. It will be filled with stores, eateries, juice bars, and hotels.

Living Powder Mountain

According to The Atlantic, Summit says the village will be up and running by 2022. 

There are also plans in the works to build smaller apartments at more affordable prices.

Living Powder Mountain

According to Living Powder Mountain's website, the goal is to create an avenue for artists and researchers to belong to the collective through low-income housing. The founders hope building affordable housing will help Powder Mountain avoid the reputation for exclusivity that the group is sometimes criticized for. 

Not everyone's buying that part though.

—Jenna Golden (@jigolden) March 18, 2018

The recent Guardian article prompted users on Twitter to level criticism against the cofounders and their followers for creating a space that's "elitist" and "out of touch."

—Adam W Gaffney (@awgaffney) March 18, 2018

They're not holding back.

Twitter/DHH

The cofounders told The Guardian they're acutely aware of the backlash against their efforts. They believe, however, that their mission will do more good than bad.

 


"There's this rich history of groups coming together, where the whole is more than the sum of the parts, right? I think that's what's happening here." - Jeff Rosenthal

Only time will tell if they're right.

ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufony1tMisZJynnKGypMDIr5xmoaNir7a1y52gp59dlnq2wM6poJpllqS%2FbsDHnmSmoZyhsq%2B6yJqjZp2cnsGmeZFpaHFlYw%3D%3D